In an age where listeners can access any track at their fingertips, finding ways for artists to connect with superfans requires a creative approach – and Musicow has delivered exactly that. Originating in Korea, with the K-pop market already known for cultivating successful fan engagement strategies, the platform allows for fans to financially invest in the music they love. In this episode, Musicow US, IP CEO Marcus Sanchez explains the logistics behind the platform and how it differs from its Korean counterpart, plans for their “Fandom” project – which is already seeing success in its beta release of the track “Two Car Garage” by Jon Bellion and Swae Lee, and more!
The Future of What