Small Business PR How to Nail Your Elevator Pitch and Show Up Confidently on Camera w/ Kim Rittberg
In this episode of the Small Business PR Podcast, I sit down with Kim Rittberg—award-winning TV producer, media expert, and video coach—to talk about how small business owners can finally show up confidently on camera without sounding robotic or overly rehearsed.
Kim has produced for Us Weekly, Netflix, and launched video units for major media outlets, but she swears by one thing: anyone can be good on camera with the right mindset, skill set, and practice. If you’ve ever frozen up during a Reel, dreaded pitching yourself on video, or wondered what to say in your elevator pitch—this episode is for you.
Mindset Shifts to Overcome Camera Shyness
Kim debunks the myth that only extroverts or TV-ready personalities can be confident on camera. Her framework helps you shift from “supermodel mode” (focused on appearance) to “teacher mode” (focused on message)—so you stop worrying about how you look and start focusing on what you’re saying.
Her 4S Framework to Shine on Video
You’ll learn Kim’s powerful 4S method:
✅ Soothe your nervous system through breathwork
✅ Strengthen your voice and posture
✅ Get Silly to shake off stiffness
✅ Smile to connect instantly with your audience
The ABCs of a Killer Elevator Pitch
Gloria and Kim break down the A-B-C method for crafting an unforgettable pitch:
- Accomplishments: What makes you credible?
- Business: What do you actually do (in plain English)?
- Confidence: Say it like you mean it—then practice it until it flows.
Kim’s Top Tools and Resources
✅ Freebie: 10 Tips to Make Amazing Videos
✅ $37 On-Camera Challenge: Get confident fast with low-stakes practice
✅ Podcast: The Exit Interview with Kim Rittberg
Final Takeaway
Confidence isn’t reserved for celebrities or influencers—it’s built. If you want more visibility, clients, and impact, learning how to own your voice on camera is non-negotiable. You don’t need a fancy setup or a viral script—just clarity, practice, and your authentic self.
Listen now and start showing up like the expert you already are.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
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