408. How Coach puts the consumer at the center of brand growth

At a time when retail is being reshaped by technology, generational shifts and changing expectations around authenticity, understanding the consumer has never been more critical. Jennifer Yue, senior vice president of strategy and consumer insights at Coach and Tapestry, joins this episode of Retail Gets Real to share how deep listening and human-centered insight are driving growth at one of the world’s most iconic luxury brands.

(00:00:00) From investment banking to consumer insight leadership

(00:04:26) Why growth starts with the people who are not buying

(00:08:40) Turning human insight into a competitive advantage

(00:15:02) Why physical retail is becoming more important again

(00:17:28) What keeps a long retail career exciting

(00:19:22) The future of retail is both digital and deeply human

(00:21:02) Why curiosity is a leadership advantage in retail

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• Find more episodes at retailgetsreal.com

Related:

• 378: How Coach captivates consumers with visual storytelling

• 401: How Old Navy is building opportunity at scale

• 360: How Kendra Scott’s ‘fashion-for-philanthropy’ vision transforms communities