
The Modern Retail Podcast The Labubu craze, retail employment shifts and headwinds in the home goods sector
Jun 14, 2025
Lee Mayer, Co-founder and CEO of Havenly Brands, Jiake Liu, Co-founder of Outer, and Nicole Chaloux-Pinette from Perigold join to discuss the Labubu doll craze and its impact on retail trends. They explore how viral collectibles are reshaping consumer behavior and driving resale markets. The conversation shifts to the retail employment landscape, highlighting significant job losses and challenges in the furniture sector amid a housing slump. Together, they share innovative strategies to adapt, engage customers, and thrive in today’s shifting market.
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Paragold's Luxury Customer Profile
- Paragold targets luxury customers who often furnish second homes or specific rooms without designers.
- This group values quality and the thrill of finding unique, high-end furniture pieces.
Outer’s Targeted Outdoor Buyers
- Outer focuses on affluent customers seeking premium outdoor furniture with durability and sustainability.
- Their typical buyer is experienced with outdoor furniture, valuing solutions to common usability frustrations.
Havenly's Customer Demographics
- Havenly serves a mass-affluent, digitally native demographic largely under age 50 across its multiple brands.
- Their customers embrace e-commerce but also value physical retail touchpoints when shopping for home goods.
