Guy Kawasaki's Remarkable People John List: Behavioral Economist and Author of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale
Feb 9, 2022
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Quit Golf, Became An Economist
- John List recounts quitting his dream to be a golf pro and pivoting to academia.
- That pivot led him to become an economics professor rather than follow his family's trucking path.
Netflix Could Have Tested Changes
- John List says Netflix's near-death from pricing/membership changes could've been avoided by small tests.
- He argues scaled experiments would have revealed customer backlash before nation‑wide rollout.
Make Data-Backed Decisions
- Don't make major decisions without data; embrace experiments and evidence in routine decision-making.
- The information revolution removes many past excuses for decisions based on gut alone.