How I Built This with Guy Raz Serial Entrepreneur: Gary Vaynerchuk
5 snips
Aug 2, 2021 
Gary Vaynerchuk, a serial entrepreneur and founder of VaynerX, dives into his dynamic journey from selling baseball cards to revolutionizing the wine industry with innovative online marketing. He shares insights on building a personal brand through social media and the pivotal moments that shaped his career. Gary speaks about the balancing act of family life and entrepreneurship, his ventures into NFTs, and the importance of genuine communication. His energetic approach to business and life is both inspiring and refreshingly candid.
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Embrace the Internet
- Embrace new technologies.
- Gary's first encounter with the internet inspired him to launch winelibrary.com, one of the first e-commerce wine businesses.
Building an Email List
- Gary collected email addresses from every customer in his dad's store to build a customer base for winelibrary.com.
- This direct approach and early adoption of email marketing contributed to the business's initial growth.
Rapid Growth of Wine Library
- By leveraging email marketing and offering competitive wine prices, Gary grew Wine Library from $4 million to $65 million in revenue.
- This rapid growth underscored the power of his approach and the changing consumer landscape.