SBJ Morning Buzzcast SBJ Morning Buzzcast: March 26, 2026
Mar 26, 2026
David Broughton, sports business commentator who tracks industry leaders; Bret McCormick, venue and development reporter focused on stadium revenue; Alex Silverman, soccer and media analyst covering league dynamics. They tour Centennial Yards construction and luxury design. They dissect Business of Soccer conference turnout and World Cup operating models. They discuss collaboration among women's leagues and stadium-driven MLS revenue shifts.
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Centennial Yards Is Rapidly Remaking The Gulch
- Centennial Yards is a high-end, sports-adjacent mixed-use development transforming the Gulch into a live-work-play district.
- Developers have spent $1.5 billion so far of a $5 billion plan and will open COSM in June ahead of the World Cup.
Developer Focus On Premium Build And Revenue Integration
- Centennial Yards is being built to premium standards with integrated revenue features and heavy security.
- The development includes four hotels with roughly 1,800 rooms, endemic SNA digital boards and Hawks-branded signage sold on revenue-share deals.
Host Remembers The Gulch Before Development
- Austin Karp recalled walking the Gulch in the late 1990s and early 2000s and wondering why it wasn't developed.
- That personal perspective highlights how dramatic the neighborhood shift will be with stadium-adjacent residential and entertainment options.