Into The Wild 170. Why Content Marketing is Still Important and How to Do it Right with Lindsay Tigar
Hey you wild women!
Ready to unlock the true potential of content marketing and expand your brand's online presence?
Today we're shining a spotlight on the triple threat of visibility: content marketing, storytelling, and media mentions. My guest, Lindsay Tigar, is an award-winning journalist and founder of an editorial-first content marketing company named after her namesake, Tigar Agency. Lindsay is a master communicator whose work has been featured in dozens of top-tier publications including Travel + Leisure, CNN, USA Today, Martha Stewart, Brides and many others.
We're diving into all things SEO, PR pitching, and everyone's new favorite friend — ChatGPT. Lindsay also guides us through her process for creating a content editorial calendar, so you can plan, strategize, and execute your content with purpose.
Grab your notebook, a cup of coffee, and join us for a chat that will transform the way you approach content marketing.
In this episode, you will learn about:
- The benefits of storytelling in content marketing
- Why Chat GPT will never replace human touch
- The importance of content marketing in media mentions
- What founders get wrong about the media
- Common mistakes people make with SEO & content marketing
- Tips for creating a killer content editorial calendar
What it means to be a wild woman:
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Giving yourself permission to adapt and change as your career & life evolves.
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