EP 06: Amie Sheridan – Doubling Your Email List, Clicking "Publish" On Your First Blog Article, and Personal Branding Opportunities In A Pandemic

May 28, 2020

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Showing your business who’s boss during a global crisis can be done—and done well.

And although it might feel counterintuitive as you see the economy fall and rise and fall again, your ideal clients are out there waiting for you.

So what does it take to get their attention and grow your clientele—now and in the future?

It takes confidence and using your unique voice. It takes showing up and doing the work. And it’s about building your reputation.

But don’t just take my word for it.

Today on the podcast, I chat with Amie Sheridan who did exactly that. Just last year, Amie founded Technically Sports to help sports industry leaders up their content game and make an impact and her business has truly thrived during the quarantine. Prior to founding her business, Amie worked a high profile career for the NHL, Comcast/NBC Regional Sports Networks, and regularly contributed to Sports Business Journal.

Amie is also a badass client of mine. This is the first time I’ve brought a client on the podcast and I wanted to bring Amie on as an amazing example of what’s possible in your business—in less than a year—when you commit to building your badass brand online.

In this episode, Amie shares what moves she made to grow her business online, how she upped her business game, and why now was the best time to show her business who’s boss.

Tune into this episode to hear:

How Amie went from struggling to figure out her brand message in the fall to speaking to 100 of her ideal clients in the spring—and in the middle of a pandemic
Why publishing your first blog post is terrifying—even for Amie who’s been a writer for over a decade
How Amie leveraged a relationship to add 150 ideal clients to her email list in 48 hours—and what it really took to make that happen
Plus, we debate what's harder: birthing a baby or birthing a business

Learn more about Amie:

Learn more about Pia: