The Tourism RESET 02 The Role of Storytelling With JoAnna Haugen
Jun 26, 2024
35:03
Welcome back to The Tourism RESET with me, your host, Rebecca Woolford. Join me for this episode with JoAnna Haugen, award-winning writer, public speaker and founder of Rooted.
One of the biggest challenges and opportunities for tourism is to rethink the goal and shift its purpose from simply growing in size to becoming better in outcome. But where do we start? Well, by changing the narrative. Today we need better, more accurate and less harmful storytelling in tourism.
What you'll learn in this episode:
- Why we need to switch FROM ‘community-based’ TO 'community-led' tourism
- Inspiring case studies and trips that put women's empowerment front and centre
- How witnessing a culmination of negative impacts from tourism changed JoAnna
- The problems with travel brands focusing on ‘locals' and why it's super nuanced
Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!