Lessons in Brand Protection with Lindsey Laurain Founder of Ezpz

Aug 10, 2017

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Lindsey Laurain is the founder of Ezpz where she has created silicone placemat products that suctions to the table like the Happy Mat. After leaving corporate America, she built ezpz into a multi million dollar business in a short time and has been featured on the hit TV show Sharktank. She does all of this while raising her three wild boys and 4 if you count her husband.

Here's a glimpse of what you'll learn:

[1:05] Jeremy introduces his guest, Lindsey Laurain.
[3:30] How Lindsey got started with Ezpz.
[13:30] Lindsey talks about appearing on Shark Tank and the fallout.
[20:30] The product launch and picking colors and sizes.
[26:00] Lessons from the Kickstarter campaign.
[30:30] Moving to a fulfillment center.
[34:30] Expanding to a second product.
[40:00] Challenges of a small business.
[49:00] Dealing with counterfeits.
[1:00:30] Lindsey talks about her experience on Shark Tank.
[1:05:00] Tools that Lindsey and her team use.

In this episode…

Brand protection is something that every small business leader should have in mind. In today's marketplace of product hijackers, how can business leaders like you protect your brand? What resources and tools are out there to help protect the hard work and creativity you've poured into your business? On this episode of Inspired Insider, you'll hear from Lindsey Laurain as she opens up about the challenges she's faced in her fight to protect her brand, Ezpz from hijackers and counterfeit products. Lindsey's journey to success hasn't been an easy one, but she wants to share her story so entrepreneurs and small business owners can learn from her unfortunate experiences. Make sure to catch this helpful episode!

What is your plan for that day when someone sues your business? Do you have one in place? Are you prepared to go toe to toe with someone in the court of law to protect your brand? Have you factored that potential cost into your annual or monthly budget? On this episode of Inspired Insider, you'll hear from business leader Lindsey Laurain as she explains how she was caught totally unprepared for the legal challenges that product hijackers caused for her startup. Don't let the same thing happen to you! It doesn't matter if your company has been around for five years or five months, you need to have a plan in place. Learn more about this subject from Lindsey on this episode!

Are you ready to put on your armor? Seriously! Leading a business in our hyper connected society puts a HUGE target on your back. Are you prepared for that? When your company gets any type of publicity either positive or negative, you better have a plan in place to deal with the fallout both personally and professionally. On this episode of Inspired Insider, you'll hear from entrepreneur and business owner Lindsey Laurain. After her appearance on Shark Tank, Lindsey faced a significant amount of blowback, largely on the personal front. She endured all types of personal attacks and made it through the other side. To hear how she was able to overcome this dark period, listen to her story on this episode!

Imagine your brand takes off and you experience overnight success. What is your next move? Do you cruise ahead with your current product or do you start planning on expanding your product line? Where do your ideas for expansion come from? You? Or do they come from feedback from your customer base? On this episode of Inspired Insider, Lindsey Laurain walks through how her company, Ezpz proceeded to expand their line of products once profits started to rise. What lessons can you learn from Lindsey's story? Listen to this episode to find out!

Appearing on the hit TV show, Shark Tank would be a HUGE boon to your company, right? Too many entrepreneurs and business leaders who have appeared on that show, the answer is mixed. The same is true for today's guest, Lindsey Laurain. Lindsey ultimately did not proceed with the backing of any of the Sharks and received a lot of personal criticism after her appearance. On the other hand, her brand did receive a large boost from her appearance that has helped propel them to the next level of growth. You don't want to miss the helpful insights and lessons from Lindsey's experience. Hear all about it on this episode of Inspired Insider!

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