Logic vs Emotion and Data vs Feeling in Millwork and Woodworking with Lauren Bourland

Are you running your shop on numbers… or on feelings? In this episode, Dominic Rubino interviews Lauren Bourland of Custom Source Woodworking and board member of the Architectural Woodwork Institute (AWI). They break down why logic and data must replace emotion when it comes to pricing, labor, and profitability. If you're a cabinet shop owner, remodeler, or trade contractor who feels busy but not as profitable as you should be, this episode is for you. In this episode, we cover: • Why the AWI Cost of Doing Business Survey matters • The difference between average and high-performing firms • What 17% vs 20%+ net profit really means • How to remove emotion from estimating • Why trade associations help contractors grow faster • The power of benchmarking your numbers This conversation is practical, direct, and focused on what actually works. 👉 Subscribe for more contractor-focused business strategies 👉 Like this video to support the channel 👉 Comment below: What's your current net profit target? More about Lauren Bourland Linkedin: https://www.linkedin.com/in/lauren-bourland-8b785b183/ Company's Linkedin: https://www.linkedin.com/company/custom-source-woodworking-inc-/ Company's Website: https://www.csw.co/ Facebook: https://www.facebook.com/customsourcewoodworking Instagram: https://www.instagram.com/customsourcewoodworking Also check out: Cabinet Maker Profit System: https://www.cabinetmakerprofitsystem.com Profit Toolbelt: https://www.profittoolbelt.com/ Contractor Wealth System: https://www.contractorwealthsystem.com/ DON'T FORGET TO SUBSCRIBE: @Cabinetmakerprofitsystemcom @profittoolbelt4527