Practical Pivots Go To Market 2026 Guiding Lights

On this episode of Practical Pivots, host Steve Pockross rewinds the sharpest go-to-market lessons from the show’s most insightful guests to help founders navigate a world where software is cheap, AI is everywhere, and attention is scarce. Drawing on 12 hard-won insights from operators, VCs, and AI leaders, Steve breaks down why being more human is the real competitive edge, why distribution now beats product, how to define product-market fit in plain English, and why clarity and focus will outlast every stunt and channel hack. If you’re stuck on plateaus, over-investing in tactics, or wondering where AI truly belongs in your GTM motion, this highlight reel gives you a crisp playbook for building trust, proving demand, and scaling what actually works in 2026.