Book | Empathy in Action | Earn Trust And Loyalty Using Empathy-Based Business Approaches | Redefining Technology With Dr. Natalie Petouhoff

Dumb chatbots, automated scripts, poor employee interactions, and wasted time frustrate employees and drive away customers. All too often, technology becomes a barrier to real human connection and profitable business.

About the book
Most leaders believe they provide great customer and employee experiences, yet multiple surveys reveal a sad truth: Most customers and employees don’t agree. In this book, CEO Tony Bates and Dr. Natalie Petouhoff explore the reasons customer and employee experiences are often lacking in business today — and they unveil a new approach for creating a customer- and employee-centric business model that yields better long-term results.

Using case studies, impactful stories and a fascinating new framework for creating customer- and employee-centric experiences, the authors demonstrate how leaders are disrupting industries by orchestrating the components of the exponential “Empathy in Action™ Business Flywheel.”

ENERGIZE | customer- and employee-centric leadership
ENGAGE | customer- and employee-centric cultures
EVOLVE | to design thinking and exponential, loyalty-earning technologies
EARN | customer and employee financial value

What's your expectation coming into this conversation? Let us know ... was it met?

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Guest
Dr. Natalie Petouhoff
On Twitter | https://twitter.com/drnatalie
On LinkedIn | https://www.linkedin.com/in/drnataliepetouhoff/

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Resources
Book: Empathy in Action: https://www.empathyinactionbook.com

More about Natalie Petouhoff: https://www.drnatalienews.com

Learn about the OODA Loop: https://en.wikipedia.org/wiki/OODA_loop

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