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Thank You Note That Won A Manuscript Request
- Jim sent Mick Silva a short, unusual thank-you implying deep rapport instead of a generic note.
- Two weeks later Silva asked for Jim's manuscript because the creativity signaled something different.
Propel A Proposal With Themed Packaging
- Allan Arnold shipped a proposal in a six-foot medieval-style wooden box with bow and arrows to fit Stephen Lawhead's brand.
- The theatrical package stood out and secured the publishing deal despite bigger competitors.
Start Small With Personal Surprises
- Try small, personality-driven surprises to build rapport and obligate reciprocity.
- Jim received a squash as a joke from a conference organizer and now never forgets her or her favor requests.