The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams 115: Mark Parrinello, CRO at SentinelOne, building the revenue organization for hyperscale and IPO
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On this episode, we have our special guest Mark Parrinello, the CRO at SentinelOne who talks about how he prepared his sales organization for the 2021 IPO and the hyper growth trajectory the company is on.
Mark stresses the importance of keeping a candid culture so that you can have your team buy into the company concepts, persevere through constant changes and keep an entrepreneurial spirit as you continue to grow and stretch your team.
In his experience, something that will simplify the process of preparing for IPO and hyper-growth is to create a proper sales process and operations roadmap that has actionable goals with realistic timelines. Sometimes we can be hasty and want things done as soon as possible, but building those plans in bite sized chunks is so much more effective.
Most importantly, when it comes to the IPO, it’s important to not only focus on your strengths and weaknesses throughout it but we have to enjoy the process. Enjoy the learning opportunities and take a minute to step back and remember what you’ve accomplished and how far you’ve come.
Tune into the episode to learn more about Mark’s journey and how you can use his career learnings as insight for moving forward in your career.
If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at andrew@unstoppable.do or you can also go to my site at www.unstoppable.do.
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