The Greg McKeown Podcast Stop Caring About What Doesn’t Matter - Melani Sanders
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Feb 17, 2026 Melanie Sanders, digital creator and founder of the We Do Not Care Club, known for viral content about perimenopause, menopause, and midlife. She recalls the viral moment that sparked a movement. She talks about humor as liberation, building a sisterhood, stepping back from overwhelm, and what women choose to stop caring about to find relief.
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Viral Origin In A Rearview Moment
- Melanie recorded the first We Do Not Care Club video spontaneously after rushing to Whole Foods for ashwagandha and saying aloud she "simply just do not care much anymore."
- She posted it unedited and returned home to find thousands of women immediately joining and sharing their own experiences.
Overnight Fame Felt Overwhelming
- Melanie describes being overwhelmed by rapid fame, gaining over 100,000 followers per platform per day and reacting by stepping away from social media.
- She cried and experienced imposter syndrome while adjusting to sudden spotlight and attention.
Paradox Of Sudden Success
- Greg connects Melanie's experience to the paradox of success: sudden options create new problems and overwhelm.
- Viral success forces choices about what to accept, decline, and how to handle increased responsibilities.
