Brand Consistency vs. Coherence with Barbara Apple Sullivan

“Digital has democratized marketing … Consumers are playing an active role in defining our brands.” Barbara Apple Sullivan would know. As the founder and managing partner at Sullivan, she’s helped complex regulated brands like American Express and Merrill Lynch build and socialize strong brand architectures. I couldn’t wait to discuss all of this with Barbara this week on the On Brand podcast.

About Barbara Apple Sullivan

Barbara Apple Sullivan founded Sullivan in 1990 after spending more than a dozen years on the client side in the financial services industry. Recognizing a gap in how she was being serviced, Barbara understood that there was a need for agencies dedicated to helping complex businesses reach customers and prospects through the sales funnel rather than simply focusing on high level brand and awareness building. With this in mind, she launched Sullivan & Company and has grown the agency into a highly strategic group of nearly 60 employees serving clients across the financial and professional services, technology, higher education, industrial, and lifestyle industries.

Current clients include American Express, Merrill Lynch, Cornell Tech, Duke University, and Crown Castle, among others. Prior to founding Sullivan, Barbara held senior level marketing positions at Chemical Bank and American Express. Barbara received her MBA from Harvard Business School and is a graduate of University of Pennsylvania’s Wharton School with a B.S. in Marketing and Management of Entrepreneurship.

As We Wrap Up …

Recently, the On Brand podcast came up during a recent #BrandChat on Twitter. Big thanks to Danielle Rogers and Laura Kinnard for the shout out! This great community gets together every Wednesday at 10 AM Central on Twitter. Check it out.

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

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Until next week, I’ll see you on the Internet!

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