Justin Ricklefs, The Transparent CEO - Why He Quit The KC Chiefs Front Office, What To Do When You Feel Like An Empty Suit, and Why Experiencing Pain Is When You Learn $h*t

You will enjoy Justin Ricklef's journey from one of the best jobs in Kansas City (working as an executive in the KC Chiefs front office) to starting his digital ad agency. We chat about the struggles of being a founder/CEO of a start-up, how doing "75 Hard" made him a better CEO by prioritizing unplugging every day, and how working for the Chiefs was a "beautiful and intoxicating" environment (while comparing the front office part of the business like a family-run HVAC company - in a good way).

Enjoy this open conversation with Justin!

Justin Ricklefs (LinkedIn Profile) is the Founder and CEO of Guild Collective (Website). He launched Guild in 2017 after spending 13 years in various sales and leadership roles at the Kansas City Chiefs, Learfield Sports, and ECCO Select. After stumbling into a passion for writing, Justin wrote personal pieces for large publications like Huffington Post, The TODAY Show, and Yahoo. While he enjoys writing on personal topics, Guild was formed with the awareness that many brands struggle to connect to the souls of their audience, and Justin believed he could help bridge that gap. Justin is responsible for the Visionary role in the agency, which most often looks like charting the company’s strategy, driving new revenue, developing leaders within the business, and hoping one of his many ideas end up being halfway decent.

Justin is married to his high school sweetheart, Brooke (she was slower to the realization). They live in Liberty, MO, and have been married 20 years and have five children: Kamden, 19; Addi, 17; Rowan, 15; Silas, 13; Henley, 11. He and Brooke love traveling when they can. Justin enjoys writing, running, watching his kids’ activities, and sitting in his cabin where it’s quiet.