Grow Your Video Business with Ryan Koral

481. Build a Leaner Business That Actually Makes Money with Bill Grant

Mar 16, 2026

Ask episode

Chapters

Transcript

Episode notes

Bill Grant is a partner and creative director at As Told By, a production company out of Columbia, South Carolina. After 20+ years in the industry—starting in weddings and grinding through social media retainers—he landed on something that actually works: long-form storytelling for nonprofits, built around a framework that helps clients use their videos and actually raise money with them. He also shares how he transitioned from a full W-2 team to a lean contractor model, and how his studio is quietly becoming a podcast production hub.

Key Takeaways

The "Blueprint Framework" — Bill's system for making sure nonprofit clients get real ROI from their videos: get it in all the foundational places (YouTube, LinkedIn, website, email signature), show it in person as often as possible, and actually analyze the results
Retainer-heavy social media work can feel productive but often burns clients out — long-form, emotionally-driven storytelling tends to create far more lasting impact and return business
Transitioning from W-2 employees to contractors gave Bill more flexibility and surprisingly better working relationships with his former employees
Podcast studio rentals starting at $350–$500 per session can at minimum cover your rent — and at best, become a serious revenue center if you add production services on top.

About Bill Grant

Bill Grant, Partner and Creative Director for As Told By, is passionate about helping nonprofits tell their story through effective marketing and video production. For roughly 19 years, Bill has led the way in helping the philanthropy efforts of organizations throughout South Carolina by highlighting the impact they have on real people of the Midlands. Bill is talented in uncovering the stories that make a connection and weaving them into video content to create an emotional attachment to the mission of every organization that he works with at As Told By. He is always thinking outside of the box for ways to inspire action. He also operates As Told By Studio in Columbia producing podcasts for clients as well as the As Told By You Podcast.

In This Episode

[00:00] Welcome to the show!
[06:55] Meet Bill Grant
[14:11] The Blueprint
[18:25] Helping Clients Use Their Videos
[37:57] Social Media Marketing
[41:09] Employees And Contract Workers
[43:59] Ways To Use Studio Space
[51:37] Connect with Bill
[52:53] Outro

Quotes

"You don't lose until you quit." — Bill Grant

"Our focus is to make something that they love. They can't be OK with it. It can't be satisfactory. They've got to love it." — Bill Grant

"Even if they know how to do it, they don't always do it. So to have that nudge—just caring for them—makes sure they get out of it what they want." — Bill Grant

"My relationship with ex-employees is so much better than it was when they were employees." — Bill Grant

"The overthinking is what pauses you. This idea right here is worth $2,500 at minimum—just take these words and say them to a client." — Ryan Koral