Influential Voices of Authority How To Create Your Community – PTC 506
PEOPLE STAY WHEN YOU CREATE A COMMUNITY
One powerful way to grow your audience is by leveraging communities of other influencers. You can also leverage that attention to create a community.
When another expert will put you in front of their tribe, they are endorsing you. That expert is telling his audience that you are someone the tribe should pay attention to.
As you demonstrate your expertise to that audience, you build your authority and influence. You can then invite them to your podcast.
CREATE A COMMUNITY FOR RELATIONSHIPS
As you create a community that is powerful, you need to build a relationship with your audience. Spend time showing them why what you do is so important in their lives.
Once you've built enough relationship with your why, you can then invite them to get more in your community.
THE COACHING JUNGLE
On this episode, I've invited Marc Mawhinney to join us to talk about his amazing community. Marc had been on the show in the past, and he is amazing.
Marc Mawhinney is a lifelong entrepreneur who has been helping coaches get more clients (without paid ads) since 2014!
He's the host of the "Natural Born Coaches" podcast, which has almost 900 episodes to date, and the Tarzan of "The Coaching Jungle" Facebook group which has over 25,000 coaches in the community.
In this conversation with Marc, we delve into the art of creating and nurturing a thriving online community.
With a focus on Marc's successful venture, "The Coaching Jungle," Marc gives you deep insights into the strategies and principles that have guided the group to grow to a robust membership of over 25,000 coaches.
Discover the pivotal role that a strong foundation, distinctive branding, and the implementation of theme days can play in establishing a community that fosters engagement and growth.
JUNGLE VIP
One of the noteworthy discussions in this episode is the launch of The Jungle VIP membership, a transformative development aimed at generating recurring revenue and offering an accessible option for members not ready for larger packages.
Priced at $97 per month or $997 per year, this membership includes privileges such as promotional posting rights, expert badge status, access to a private VIP group, and monthly networking meetings. Marc shares candidly about the initial concerns among community members, ultimately highlighting the positive reception and benefits of the VIP program.
Marc Mawhinney brings invaluable advice on simplifying access to your community by utilizing a custom domain, making it more convenient for potential members to find your group.
He also stresses the importance of laying a strong foundation before launching a group—picking a clear and relevant group name, distinctive branding, and consistent theme days, such as Promotion Friday or Book Sunday, to ensure a variety of content.
As Marc underscores, providing consistent value to members while simultaneously monetizing the community is essential for its long-term success.
GROWING YOUR COMMUNITY
We also get into the intricacies of growing an online group, pinpointing the critical tipping point for the Coaching Jungle's growth at around 1,000 members. Marc attributes this surge to increased organic requests to join and emphasizes the necessity of promoting the community through multiple channels, including email lists and a dedicated domain name.
Additionally, we discuss our early journeys into the coaching industry, highlighting similar pricing models and the importance of coaching in generating quick revenue streams compared to creating courses.
We also touch a bit on the value of joint venture partnerships, where Marc shares his successful collaborations with industry peers like Terri Levine and Rob Goyette. These partnerships not only resulted in business growth but also provided rich learning experiences and enduring friendships.
Marc's journey offers practical and actionable insights for anyone looking to build and sustain a vibrant online community.
You can find information on the Coaching Jungle VIP program through my affiliate link at www.NaturalBornCoaches.com/Erik.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.