Mastering Coaching Skills 264. The Marketing Plan That Actually Works for Coaches
Nov 18, 2025
A practical take on escaping the all-or-nothing marketing spiral with a simpler approach. The tension between burnout and procrastination from doing too much gets explored. A one-thing-weekly plan is introduced to build habit, speed, and confidence. Advice on layering additional content gradually and how predictable publishing attracts and keeps clients.
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The January 1st Trap
- People try to fix marketing by becoming a completely different person overnight and doing everything at once.
- That 'January 1st' pattern leads to overwhelm and short-lived bursts of activity instead of real change.
How an Overambitious Plan Collapses
- Lindsay describes a coach who plans multiple emails, posts, platforms and reels then burns out or procrastinates.
- The plan collapses into guilt, a rushed post, or nothing at all by the weekend.
Start With One Weekly Action
- Pick one single, small marketing action and make it weekly and nonnegotiable (e.g., one email every Tuesday).
- Commit to that one habit until it becomes routine before adding another layer.