Growing Forward: Lead like the top 1% in growth, marketing, & product How a GTM Expert Knew It Was Time to Leave—And Had the Courage to Act (Maja Voje)
Apr 8, 2025
Maja Voje, a go-to-market consultant and bestselling author, shares her impressive journey from Slovenia to advising over 800 companies, including Google. She dives into the challenges of knowing when to leave a role and how personal values influence career transitions. Maja discusses the evolution of marketing strategies and the importance of overcoming constraints while maintaining work-life balance. Listeners can expect valuable insights on proactivity, self-reflection, and finding harmony between ambition and personal well-being.
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Leaving After a Pivot
- Maja left a company after a funding round led to a pivot in their go-to-market strategy and ideal customer profile.
- She prioritized aligning with a mission she believed in and felt capable of executing.
Navigating Career Changes
- Evaluate your situation by considering factors like the mission, team, and impact on your well-being.
- Build a financial safety net to enable confident decision-making and prioritize long-term health and happiness.
Overcoming Budget Constraints
- Maja initially struggled with the idea that "it takes money to make money," feeling limited by budget constraints compared to competitors.
- This experience shaped her approach to growth, emphasizing low-budget tactics and resourcefulness.
