Authority Hacker Podcast – AI & Automation for Small biz & Marketers

#335 - How We Make Money From Facebook

18 snips
Apr 22, 2024
Diversifying from Google traffic with Meta ads, building sales funnels, targeting strategies, and spending tips. Embracing Facebook ads for traffic safety, transitioning to business-oriented marketing, and long-term success. Exploring benefits of paid advertising, aligning incentives, effective digital product selling strategies, and optimizing Facebook ads for engagement and profitability.
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INSIGHT

Search Dependence Is Risky

  • Google traffic is no longer a reliable sole channel and publishers must diversify their acquisition strategy.
  • Meta (Facebook) ads are a primary alternative that can drive predictable conversions and ROAS of 2–5x.
ANECDOTE

Their Meta Ad Spend Experience

  • Gael shared they've spent ~£250k on Meta ads since 2021 and scaled cold traffic aggressively.
  • That experience shaped their decision to focus on funnels and products over building Facebook pages.
INSIGHT

Platforms Know Who Will Buy

  • Social platforms have become extremely good at predicting buyer intent using rich behavioral data.
  • That makes ads more valuable while reducing the conversion value of some organic SEO traffic.
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