Rita Smith, The Domestic Violence Pioneer - Her 16-Year Journey to Help The NFL, How to Share Your Message For People to Hear It, and The Importance of Having A Strong Personal Support System

In this compelling episode, I have the privilege of speaking with Rita Smith, a leading expert in the field of domestic violence. Rita shares her remarkable 16-year journey to work with the National Football League (NFL) knowing the involvement of men to make a difference was crucial to her strategy. From her early advocacy efforts to her current 10-year affiliation with the NFL, Rita recounts the challenges and triumphs she's experienced along the way. She reveals the strategies she's employed to amplify her message and effect meaningful change, including collaborations with Presidents and Congress to enact policy reforms. We delve into Rita's impactful media appearances, including The Oprah Show, Good Morning America, The Today Show, and many others, where she has tirelessly advocated for survivors and raised awareness about the complexities of domestic violence. 

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Rita ​Smith (LinkedIn ) began working as a crisis line advocate in a shelter for battered women and their children in Colorado in 1981. She is a Senior Adviser for the National Football League on their efforts to end violence against women. Also, she serves as Vice President of External Relations for​ domesticshelters.org and Executive Director of Victim Services for eBodyGuard. Rita was the Executive Director of the National Coalition Against Domestic Violence for nearly 22 years. Hundreds of newspaper reporters have interviewed her and appeared on many local and national radio and television news shows, including the Washington Post, USA Today, People Magazine, NPR, The Today Show, Good Morning America, and the Oprah Winfrey Show.​ Rita has co-authored several articles and chapters for books including a manual for attorneys working with domestic violence victims in Colorado, and an article on child custody and domestic violence published in the fall of 1997 in The Judges Journal (an American Bar Association publication). She believes advocacy and social change are intricately connected and cannot be done separately.