The $100 MBA Show Are Online Courses Dying? How To Save Your Online Course Business
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May 6, 2026 A clear look at why traditional online courses are struggling and which industry shifts are driving that change. Practical models for saving a course business are explored, including implementation systems, coaching additions, and cohort launches. A discussion on why AI and free information are not the whole answer. Quick, actionable moves listeners can try this week.
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Information Is Not The Product Anymore
- Information alone no longer sells because free sources and AI make content instantly available.
- Omar Zenhom contrasts module counts with outcome promises, urging a shift from teaching topics to selling transformations.
Poker Course Example Shows AI Replaces Info
- Omar considered buying a poker strategy course but asked Claude (AI) who summarized the five pillars and offered to teach them.
- This example shows how AI can replace paid informational courses quickly.
Perfect Storm Killed The Old Course Playbook
- Three forces killed the old course model: free information via AI/YouTube, market burnout from pandemic landrush, and abysmal completion rates.
- Omar cites under 15% paid course completion as a structural failure reducing testimonials and results.