Steve Rolle went from civil engineering in the military to building a $50 million hospitality soap business—then sold it, became CEO of the merged company, and is now launching the next generation of hotel amenities with AI at the core. This conversation breaks down how he's using AI to disrupt an industry still running on fax machines, his framework for building businesses that operate without you, and his bold predictions about the future of work, robotics, and business margins.
Steve’s YouTube channel is @rollewithsteve.
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