We Are For Good Podcast - The Podcast for Nonprofits 534. How It's Built: How to Create a Winning Digital Strategy for Exponential Audience Growth - Alicia Cepeda Maule, Innocence Project
Meet Alicia. Since 2015 she’s been at the Innocence Project, now as the first Digital Engagement Director. The Innocence Project works to free the innocent, prevent wrongful convictions, and create fair, compassionate, and equitable systems of justice for everyone. Her team has won over 10 awards🏆 for the Innocence Project including Webbys, Tellys, Shortys, and Comnet’s Clarence B. Jones Impact Award.
She’s joining us to kick off the How It’s Built Series. We’re exploring the intricate and often overlooked elements that go into crafting impactful change. Alicia is walking us through how to build a winning digital strategy for exponential audience growth. Here’s your playbook for modernizing your nonprofit, step-by-step. Let’s go🏃♂️
💡Learn
- Innocence Project’s Digital Strategy
- How to Build a Winning Digital Strategy for Exponential Audience Growth
- Pro Tips + Lessons Learned
Today’s Guest
Alicia Maule, Digital Engagement Director, Innocence Project
Episode Highlights
- Alicia’s story and journey to where she is today (3:05)
- Overview of the Innocence Project (5:50)
- How It’s Built: Innocence Project’s Winning Digital Strategy (7:10)
- Lessons learned throughout building their digital strategy (20:20)
- How to bring people around a shared vision through strategy (23:15)
- A powerful moment of philanthropy in Alicia’s life (28:05)
- Alicia’s One Good Thing: Compassion for people over everything. (30:00)
For more information + episode details visit: weareforgood.com/episode/534.
📅 Don't Miss These Free Upcoming Events! 👇
APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)
MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you.
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