The Digital Marketing Podcast by Exposure Ninja How SEO Will Work in 2026
12 snips
Jan 13, 2026 In 2026, businesses must master both traditional SEO and AI search strategies to thrive. Surprisingly, AI traffic from sources like ChatGPT can convert five times better than Google searches. With AI Overviews reducing click-through rates, optimizing for both fronts is critical. Schema markup is essential for guiding AI recommendations, and digital PR has overtaken traditional backlinks in importance. Learn how to craft compelling content that's recognized by both humans and AI agents to ensure visibility and traffic.
AI Snips
Chapters
Transcript
Episode notes
AI Traffic Converts Better
- AI-originated traffic converts significantly better in observed data, often because users arrive ready to purchase.
- Prioritise capturing AI referrals for high-value conversions alongside web search traffic.
Use Page Titles And Meta Descriptions
- Maintain strong on-site technical SEO fundamentals like page titles, meta descriptions and sitemaps.
- Use these elements to tell search engines what you want to rank for and to improve click-through rates.
Add Structured Schema Markup
- Implement schema markup to help AI tools and search engines understand your pages and surface structured data.
- Include product, review, and local business schema where relevant to improve AI citations.