Goal Mapping: The Step-by-Step Path to Achieving What Matters with Brian Mayne

Key Topics Covered:  

1. Why Goal Setting Often Fails (and What’s Really Driving You)

• Everything you do day to day is largely driven by your subconscious mind.
• If you don’t set a clear goal, your subconscious will follow your dominant thought, which can lead to drift or self sabotage.
• The difference between achievers and non achievers is often whether they have a system for setting goals in a powerful way.

2. Brian Main’s Story and the Origins of Goal Mapping

• Brian grew up in a travelling funfair family, left school before 13, had dyslexia, and couldn’t read or write properly.
• After the family business collapsed, he faced repossession, major debt, and a very dark period personally.
• Personal development and goal setting became life changing, leading to the creation of Goal Mapping and a global coaching network.

3. Why Words and Pictures Work Better Than Words Alone

• The subconscious pays far more attention to images than to repeated written statements.
• Goal mapping combines clarity and precision (words) with subconscious impact (pictures).
• Brian explains why vision boards often fail: they may have pictures, but lack words, timelines, plans, and structure.

4. The Seven-Step Goal Mapping Process

• Dream: create a clear picture of success
• Priority: choose the main focus
• What: define the goals (often five on one map)
• Why: identify emotional reasons that keep you in the game
• When: set start and target dates
• How: map the key steps along the timeline
• Who: identify support and the qualities you must embody (for example “I am focused”)

5. Daily Review, Brain States, and Making Goals “Stick”

• Brian recommends reviewing your map daily, ideally in the first hour after waking.
• This is when your brain is in alpha rhythm, with a much stronger connection to the subconscious.
• Reviewing daily for around 30 days helps form new neural connections and beliefs (brain cells that fire together, wire together).

6. How to Write Goals So Your Subconscious Understands Them

• Avoid negative goals like “I don’t want debt” or “I lose 15kg” because the subconscious struggles with “don’t” and abstract negatives.
• Write goals as affirmations: personal, positive, present tense
• Examples: “I feel fantastic and free at 88kg” or “I am mortgage free”.

7. Financial Goals: Getting Specific and Finding Your Number

• Financial freedom goals need a number, not vague phrases like “I’m abundant”.
• WealthBuilders’ approach: design your perfect year, price it up, then divide by 12 to estimate your monthly recurring income target.
• The number can evolve, but having a destination helps you measure the gap and build a plan.

Actionable Takeaways:

• Use a system, not willpower: goal achievement improves when the goal is set clearly and reviewed consistently.
• Combine words and pictures to speak to both your logical mind and subconscious mind.
• Review your goal map daily, ideally in the first hour after waking, for at least 30 days.
• Write goals in personal, positive, present tense and focus on what you want, not what you don’t want.
• For financial goals, pick a specific number based on the lifestyle you want, then build a plan around it.

Resources & Next Steps

• Goal Mapping: Create a free goal map
• Download our FREE Pensions and Inheritance Tax Guide
• WealthBuilders Membership: Free access to guides, webinars, and community

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