AI Snips
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Make The Product, Then Buy Growth
- Avoid building brands that rely solely on influencer hype or paid marketing to sell mediocre products.
- First make a product that sells by itself, then amplify it with channels like ads or influencers.
Raise Prices To Improve Efficiency
- Raise prices when volume is inefficient to reduce returns, temp staffing, and operational costs.
- Higher margin with fewer units can improve profitability and operational sustainability.
Profitability Trumps Vanity Growth
- Chasing top-line growth without efficiency creates stress and can destroy margins in downturns.
- Prioritise bottom-line improvement over vanity growth for long-term resilience.