Minds Capital Podcast 11x MOIC by Scaling Revenue from $15m to $100m
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Feb 18, 2026 Justin Turner, managing partner at Traction Capital who led a $15M to nearly $100M growth and 11x MOIC exit. He discusses long-hold value creation, the three levers that scaled revenue, the split between organic and add-on growth, and the operational moves and CEO alignment that unlocked expansion and higher sale multiples.
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Three Growth Pillars
- Grow by focusing on geographic expansion, product-line expansion, and targeted add-on M&A.
- Invest in OEM relationships to win territories and use small strategic acquisitions to fill product gaps quickly.
Systematize Before Scale
- Replace manual processes with scalable systems early, even before EBITDA necessitates them.
- Implement NetSuite-like tools and empower sales reps with quoting rules to accelerate growth and reduce bottlenecks.
PE Playbook At Small Scale
- Applying private-equity playbooks at subscale businesses creates a competitive edge.
- Superior customer service and proactive sales presence pulled OEMs to invite Traction into new territories.