Edward shares his advice on when you should say no to clients and how to be realistic with yourself. A lot of people think you just have to stick with one niche, one industry, one style, etc. People feel like a cop out nowadays if they do a gig that doesn't match their "brand". But before you struggle trying to turn your passion into a paycheck, you need to ask yourself some important questions. Block out all the noise and figure out what you truly want out of your passion. Then you will know when and why you should say no.
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