Ep 193 The Deep Digital Dive - Social Media & Content Strategies (Chapter 1) | Rick O'Neill

Episode 193 hosts Rick O'Neill (Digital marketing expert from Brighton, UK)

(Rick previously joined us for our 5th webinar during the lockdown of 2020 and also in episode 134 of the podcast)

Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digitial marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.

In this episode we introduce our new mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.

00:00 Introduction 01:03 Meet our Guest Rick O'Neill 04:55 Economic Pressures and Business Preparedness 10:59 What Digital Marketing Actually Means 18:27 Why There Is No Quick Fix in Marketing 26:25 Common Mistakes Clinics Make Online 33:29 Social Media Is Only One Part of Marketing 41:37 Risks of Relying Only on Instagram 48:53 Finding Your Niche and Target Audience 52:09 Creating Content Patients Are Searching For 61:45 Building a Consistent Content Strategy 68:49 Why Engagement Matters More Than Follower Count 76:38 Turning Followers Into Real Patients 80:09 Optimizing Your Profile and Patient Journey 86:34 Using Multiple Platforms to Reduce Risk 90:43 Key Marketing Takeaways and Next Steps

This episode was sponsored by LTF, specialists in the digital marketing needs of aesthetic and pharma world

Click here to do a free online digital marketing audit of your own business (You'll need to dedicate approx 1 hour for this)

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