Between HomeAway and Airbnb, there are 3,155 cabins in Pigeon Forge, a popular Tennessee tourist destination near Dollywood. To book up, you have to STAND OUT. But how? How do you create a pattern interrupt among all the rustic spaces decked out with plaid comforters and bear figurines? One strategy is to theme your space, surprising potential guests with something they’ve never seen before.

Jeff MacIntyre is an Emmy-winning television producer, long-time real estate investor and creator of Theme My Space, a platform designed to help short-term rental (STR) hosts transform their vacation rental into a unique experience guests will love—and share on social media. Jeff is also the only Airbnb host in Pigeon Forge with a pirate-themed cabin, complete with wall-mounted cannons and a figurehead from the bow of an old ship!

On this episode of Get Paid for Your Pad, Jeff joins me to explain how learning about the Pigeon Forge market drew him to the STR space. He discusses why he chose the pirate theme for one of his cabins, sharing where he got his aargh-infused artifacts and how he incorporates pirate slang in his listing. Listen in for Jeff’s insight on branding your Airbnb and learn the top five benefits of theming a STR space.