EP240: House of Tengri: The New Luxury ft. Nancy Johnston

In a world where luxury is often defined by excess, logos, and exclusivity, House of Tengri offers a radically different vision  one rooted in stewardship, humanity, and the quiet power of nature. In this episode, we explore the story behind the brand and its founder, Nancy Johnston, a  entrepreneur who set out to redefine what “true luxury” really means. After living among nomadic yak herding communities in Mongolia, Nancy witnessed first hand the fragile balance between land, livelihood, and global fashion demand. What she discovered was an overlooked fibre  rare, noble yak fibre and a powerful opportunity to create a luxury model that restores ecosystems, protects cultural heritage, and shares value with the communities at its source. Founded in 2014, House of Tengri connects remote herders to world class craftsmanship in London, producing timeless garments and interiors from traceable, regenerative fibres. But this is more than a fashion story  it’s a blueprint for a new economic mindset. One where transparency replaces exploitation. Where patience replaces speed. And where luxury is measured not by price, but by purpose. Join us as we unpack how Nancy is challenging the industry’s status quo and why the future of luxury may lie not in scarcity, but in responsibility. Because true luxury isn’t about having more. It’s about honoring where it comes from.