Under Nancy Green, Athleta has leaned into being a brand associated with both women’s empowerment and sustainability, by carving out a list of related core values and updating its branding around those. On Tuesday, the company announced it was officially a certified B Corp brand, a stamp of officiation for purpose-driven brands that follow environmentally and ethically conscious practices. Green joined the Glossy Podcast to talk about how Athleta differentiates itself within the broader Gap corporation, how to outlast the athleisure bubble, and what threats and opportunities retailers face today.
The Glossy Podcast