The Next CMO From Marketing Manager to CMO, the Remarkable Career of Kaycee Kalpin of Premier
Oct 25, 2022
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From LinkedIn Networking To CMO
- Casey Kalpin networked her way into Premier by meeting people on LinkedIn and attending panels, starting as a marketing manager the day before the IPO.
- She progressed through director, senior director, VP, then CMO with CEO Mike Alkire acting as a sponsor who taught her the business.
Agile Marketing Enabled Crisis Pivot
- Agile marketing gave Premier a structure to respond rapidly during COVID with daily standups and sprint focus instead of traditional campaign calendars.
- That enabled the team to pivot from selling to becoming a central command for COVID communications and operational support for hospitals under extreme strain.
Cross Train Through Agile To Become CMO
- Break marketing silos by aligning matrixed teams on sprint goals so people cross-train beyond centers of excellence like automation or SEO.
- Encourage marketers to learn adjacent skills (e.g., design, analytics) to prepare for leadership roles like CMO.