Bobby Pulido on Winning Texas-15 Democratic Primary, the Quinceañera Strategy, & Uplifting the Latino Vote

Tejano music star Bobby Pulido (José Roberto Pulido Jr.) returns to the Latino Vote Podcast after securing the 2026 Democratic Primary win for Texas's 15th congressional district to discuss why his campaign is turning heads across the country.

Bobby breaks down how how his campaign turned a political attack about quinceañeras into a viral movement with over 2,000 families inviting him to celebrate with them, why rapid response and instinct matter more than focus groups, and how his team has kept Republican incumbent Monica de la Cruz on defense from day one.

In this episode:

• How Bobby Pulido went from singer to congressional candidate in South Texas
• The quinceañera attack that backfired on Monica de la Cruz — and how Bobby owned it
• Bobby's responses to recent ICE detaining including the teenage mariachi brothers
• Why Democrats should champion God, Family, and Country
• The Latino voter shift: Trump regret, tariffs, and what's actually moving voters in 2026
• How Bobby plans to win young Latino men back
• The Latino Vote Summit: June 23rd in Washington, D.C.

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Recorded March 25, 2026

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Support Bobby Pulido's Campaign: https://bobbypulidofortexas.com

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Referenced this episode:

• The New York Times - Texas 15th Congressional District Primary Election Results: https://www.nytimes.com/interactive/2026/us/elections/results-texas-us-house-15-primary.html
• mitú - Bobby Pulido Took His Campaign to Quinceañeras and People Are Loving It: https://wearemitu.com/wearemitu/news/bobby-pulido-people-over-party-campaign/
• CBS News - ICE detention of South Texas mariachi band teen brothers sparks bipartisan backlash: https://www.cbsnews.com/texas/news/ice-detention-teen-brothers-south-texas-mariachi-band-bipartisan-backlash/
• El Paso Times - Hinojosa polling strong in red Texas districts, Abbott touts border security: https://www.elpasotimes.com/story/news/politics/elections/2026/03/12/texas-governors-race-how-is-gina-hinojosa-doing-in-election-polls/89117713007/
• The New York Times - Florida Special Election Results: https://www.nytimes.com/interactive/2026/us/elections/results-florida-special-march-24.html

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