TRAILER - Jeffrey Morgenthaler on Giving Away the Playbook and Staying in Love with Bartending

NEW EPISODE drops Friday, 9am PST

In this trailer, I chat with Jeffrey Morgenthaler about staying creative for the long haul—running bars, writing, and keeping the craft fun. We get into technique, humility, and why he still loves the stick. If you’re into cocktails, leadership, or building a bar culture that lasts, this one’s a must-listen.