Become a Writer Today How Newsletters Make Money for Writers with Hamish McKenzie of Substack
10 snips
Jan 29, 2020 AI Snips
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Host's Career Setback Led To Exploring Newsletters
- Bryan Collins shared his 2008–2009 experience of being a struggling technology journalist who relied on social welfare and left journalism for a while.
- That personal hardship motivated his interest in new income models for writers and led him to try Substack.
Substack Fixes The Attention Economy
- Substack was created as an alternative to the attention-economy that rewards shouting and outrage via ad-driven platforms.
- By enabling direct reader subscriptions, Substack shifts incentives so writers serve paying readers rather than advertisers, preserving independence.
Write Regularly For A Small Paying Audience
- To succeed on Substack write consistently and produce work that resonates with a specific audience rather than aiming for massive reach.
- Small paying groups scale income quickly; 100 people paying $100/year equals about $10,000 annually.