Shot #97 - Influencer Marketing

Influencer marketing has been demonized in the last few years and rightly so, but that being said. I do strongly believe, like any marketing strategy, that a well thought out, properly planned and instigated influencer marketing strategy can reap benefits. But as I mention in the video, it's a two way street with rules, deliverables and goals. 

Share a dram with the hospitality industry’s top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now, he delves into the advice, opinions, and provocative stories that are helping to define the creative, culturally-necessary space of ‘modern hospitality’—covering topics from front-of-house service, to back-end business operations, and every inch between.

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