How I Built This with Guy Raz

Betterment: Jon Stein

Oct 29, 2018
Jon Stein, founder of Betterment, pivoted from aspiring doctor to fintech innovator after recognizing his passion for helping everyday investors. He shares his journey launching the platform amid the 2008 financial crisis, highlighting the challenges of simplifying financial services for users. Stein reflects on his early struggles, the intense pitch that led to Betterment's success, and how the company grew to manage billions. His story is a testament to resilience and a commitment to transforming the financial landscape for all.
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INSIGHT

Difficulty of Investing

  • Jon Stein realized that managing money effectively is challenging even for experienced individuals.
  • This led him to the insight that average people likely struggle even more, inspiring Betterment.
INSIGHT

Retirement Crisis

  • Jon Stein recognized a retirement crisis in America due to people's difficulty with long-term planning.
  • He observed that humans aren't naturally wired for long-term financial decisions.
ANECDOTE

Initial Pitch Challenges

  • Jon Stein initially struggled to convince others of his idea, as people were hesitant about a new financial service.
  • Building trust in financial services takes time, emphasizing the challenge of introducing innovative solutions.
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