Ep 165: The Premier League - an undisputed champion of UK betting markets?

Recently, the Premier League has announced it has agreed a landmark TV deal with domestic broadcasters to now cover more live games than ever before. 

The newly agreed broadcast deal will last until the end of the 2028-29 season and sees up to 267 live games to be shown per season, with Sky Sports landing the most games with 215 after being awarded four live rights packages. 

And this will be the topic on today's episode of iGaming Daily, sponsored by SBC Summit Rio, as SBC's Insider Sport team, Ted Orme-Claye, Viktor Kayed and Callum Williams, talk through the Premier League's high-budget media rights deals with Sky and TNT and the impact of these partnerships across the sporting landscape.

To read more on the topic discussed in today's podcast, click on the following links:

• https://insidersport.com/2023/12/05/premier-league-record-broadcast-deal/
• https://insidersport.com/2023/11/10/sky-sports-amazon-premier-league-right/
• https://insidersport.com/2023/10/19/premier-league-270-games-rights-deal/

Host: Callum Williams
Guests: Viktor Kayed & Ted Orme-Claye
Producer: Anaya McDonald
Editor: James Ross

Next up for SBC Events is beautiful Rio, SBC Summit Rio will place a spotlight on critical aspects such as regulatory frameworks, localized product offerings, operator-media relationships, sports integrity, data rights, and sponsorship opportunities. Visit https://sbcevents.com/en/sbc-summit-rio/ for more info, and to get your ticket!