Dashboard: Finding Employees Is Harder than Finding Customers

Rob Levin, co-founder of Work Better Now and author of The New Talent Playbook, dives into the talent crisis affecting small businesses. He explains that recent layoffs don’t necessarily yield the right hires for smaller firms. Levin highlights the importance of a purposeful company culture and effective employer branding to attract talent. He advocates for paying competitive wages and emphasizes upskilling and internal mobility over mere salary increases. Additionally, he champions remote work, urging a focus on outputs rather than physical presence.