
Bloomberg Businessweek Picpay CEO Eduardo Chedid on the Rise of Brazil's Fintech Players
Feb 3, 2026
Eduardo Chedid, CEO of PicPay and a 20-year electronic payments veteran, talks about PicPay’s US listing and rapid rise to a 66M-customer digital bank. He describes how the app evolved from wallet to full-service super-app. Discussion covers growth drivers like credit products, plans to boost SMB offerings, and future expansion in Latin America.
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Why PicPay Listed In The U.S.
- PicPay chose a U.S. IPO to join global fintech peers and access a larger investor base.
- The company is profitable with rapid revenue and net income growth and seeks capital to fund the next growth wave.
From Wallet To Full Digital Bank
- PicPay processes 11% of Brazil's instant payments and evolved from a wallet into a full digital bank.
- It offers cards, loans, salary advances and marketplace services like delivery and travel bookings.
Super App Model Suits Brazil
- PicPay is more like a Chinese-style financial super app rather than a U.S. challenger bank.
- High digital adoption in Brazil and early-tech consumer behavior enabled this broader ecosystem.

