Fine Art to Small-Town Volume: How Mary Lawson Built a Photography Business Through Trust

Building community trust first, then expanding services (grad photos → school photos → more communities)

Getting clients the unglamorous way: consistent outreach, emails, and follow-up

The photo booth as an “extension” that creates marketing takeaways (prints, magnets, buttons, cards)

Managing misconceptions from Pinterest inspiration and adjusting for real-world environments

Growing a creative business while raising kids: lean on friends and family, ask for help, and take the nap

Using travel for inspiration and bringing ideas home to improve the local experience