#56: 7 pricing strategies that big SaaS brands use

In this episode, Ryan breaks down one of the most debated topics in SaaS marketing: pricing. Should you show pricing or not? What model should you use? From flat-rate and tiered plans to freemium, free trials, and usage-based pricing, Ryan walks through eight pricing strategies with real examples and tips for how to pick the right model for your business. If your pricing page is one of your most-visited — and least-converting — pages, this one’s for you.

Takeaways:

• Showing pricing builds trust and qualifies leads — but there are trade-offs
• Try “pricing from” if you need a middle ground
• Flat-rate pricing is simple, but not scalable for all businesses
• Tiered pricing (bronze/silver/gold) is most common, but can confuse buyers
• Per-user pricing is standard, but often gamed with shared logins
• Usage-based pricing is great for technical platforms, but hard to forecast
• Freemium works brilliantly for top-of-funnel — if your product is sticky
• Free trials need great onboarding or users won’t convert
• Custom pricing suits complex/enterprise deals, but slows down the sales cycle
• Price anchoring is a powerful way to nudge users to the plan you want them to choose
• Don’t guess — test 2–3 models and see what converts best

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ 

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