How I Built This with Guy Raz Advice Line with Jonah Peretti of Buzzfeed
48 snips
May 7, 2026 
Jonah Peretti, founder and CEO of BuzzFeed and viral-media pioneer, discusses scaling seasonal businesses, defending viral physical products from copycats, and marketing healthy food to busy parents. He also talks about BuzzFeed’s reinvention through AI apps, community-driven products, and new ways to build durable media-powered brands.
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Use New Tech To Offer Experiences Only Now Possible
- Build novel experiences that couldn't exist before (mixing AR/AI with real-world interaction) to capture attention and create defensibility.
- Example: Conjure Camera gives one daily challenge and reveals 'unseen things' like Pokemon Go meets Instagram.
Make Outdoor Cinema A Turnkey Or Marketplace Model
- For MotionFlix, Jonah and Guy advise building a replicable, fast-to-deploy system or marketplace rather than only company-owned hubs.
- Consider an Airbnb-style platform, quick pop-up activations for good-weather days, or franchising/licensing with strict standards.
Document Systems And Choose A Scalability Model
- To scale, document operations, provide training (Jonah suggests AI training), and choose between company-owned, franchise, licensing, or marketplace models based on control vs speed.
- Jonah suggested rapid pop-up mobilization and partnerships with streamers to secure content and scale demand-supply sides.