SCCMH Podcast 29 - Jim Edwards (http://www.thejimedwardsmethod.com creates a formula for the irresistable offer factor formula:
PP / P factor = IOF (Irresistable Offer)
Payoff and Promise divided by Pain Factor = Irresistable Offer
P factor = Time, Effort, Resourses, and Skill - Watch and learn how to re-think salescopy into a short framework that is easy to follow.
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Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards